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We envision a world where everyone has the knowledge and confidence to invest wisely in ETFs, creating a stable financial foundation for themselves and their families. Exchange-Traded Funds (ETFs) are investment funds that are traded on stock exchanges, much like stocks. ETFs hold assets such as stocks, commodities, or bonds and generally operate with an arbitrage mechanism designed to keep the trading close to its net asset value. ETFs offer a diversified investment option, allowing you to invest in a wide range of assets with a single purchase. They are typically more cost-effective and provide greater liquidity compared to mutual funds.